MAKING
OF

before we became

before we became

DESKTOP LANDING PAGE - FINAL ITERATION

WEBSITE: ITERATION 01

WEBSITE: ITERATION 01

THE ITERATION BEFORE YELLOW FISH STUDIO

THE ITERATION BEFORE YELLOW FISH STUDIO

DONE BY:

DONE BY:

CASEY NG

CASEY NG

EARLY

DEVELOP-

MENTS

EARLY

DEVELOPMENTS

The inspiration came from browsing through Pinterest. The flat in the picture reminded me of the buildings I used to visit during my service. Initially, the flow of the site was meant for the user to come home from work from the MRT station, and I had planned for the site to start from the bottom and the viewer would scroll up.


Throughout my process of this website, my goal was to spark curiosity, aiming to create an experience reminiscent of playing a new game.


I have to constantly remind myself that this is a website, and it should still look and feel like a website.

The inspiration came from browsing through Pinterest. The flat in the picture reminded me of the buildings I used to visit during my service. Initially, the flow of the site was meant for the user to come home from work from the MRT station, and I had planned for the site to start from the bottom and the viewer would scroll up.


Throughout my process of this website, my goal was to spark curiosity, aiming to create an experience reminiscent of playing a new game.


I have to constantly remind myself that this is a website, and it should still look and feel like a website.

ITERATION 01

LANDING PAGE

ANIMATION

ANIMATION

LIST OF

ITERATIONS:

ITERATION 01

ITERATION 02

The individual unit functions as individual portals to each project

The void deck functions as a footer for the website, where the contact us, and booking button is located at.

In the second iteration, the inclusion of the void deck is introduced.


The website is designed to be divided into two distinct sections, with the top half dedicated to showcasing projects, while the bottom half is dedicated to providing information. Each unit is presented as a project, mirroring the organization found in real-life scenarios.

In the second iteration, the inclusion of the void deck is introduced.


The website is designed to be divided into two distinct sections, with the top half dedicated to showcasing projects, while the bottom half is dedicated to providing information. Each unit is presented as a project, mirroring the organization found in real-life scenarios.

ITERATION 02

The individual unit functions as individual portals to each project

The void deck functions as a footer for the website, where the contact us, and booking button is located at.

The individual unit functions as individual portals to each project

The void deck functions as a footer for the website, where the contact us, and booking button is located at.

ITERATION 02.1

OVERALL LANDING PAGE LANDING PAGE

VOID LIGHT // ANIMATION [TESTING]

STATIC LANDING PAGE

VOID LIGHT // ANIMATION TESTING

ITERATION 02.1

The white square frame that appears on the top left side of the STATIC LANDING PAGE, is a viewport / border of where it is fixed and sized based on the size of your browser, it was supposed to mimic a printed photo, and that is the direction moving forward.

ELEMENTS

4TH FLOOR

3RD FLOOR

2ND FLOOR

These subtle elements portray everyday objects that we often take for granted, seldom pausing to consider their significance.


I am inclined towards showcasing these commonplace elements, with the intention of embracing it, rather than obscuring it.

LETTER BOX

SERVICES OFFERED

NOTICE BOARD

THINGS AS BUTTONS

These subtle elements portray everyday objects that we often take for granted, seldom pausing to consider their significance.


I am inclined towards showcasing these commonplace elements, with the intention of embracing it, rather than obscuring it.

ELEMENTS

These subtle elements portray everyday objects that we often take for granted, seldom pausing to consider their significance.


I am inclined towards showcasing these commonplace elements, with the intention of embracing it, rather than obscuring it.

4TH FLOOR

3RD FLOOR

2ND FLOOR

LETTER BOX

SERVICES OFFERED

NOTICE BOARD

DOOR UNIT COMBO

DRAG ME TOO

DRAG ME TOO

IDE-

NTITY

While it is understandable that "HUANG"【黄】translates to yellow in Mandarin, I personally find that orange better encapsulates my personality and concept. The aspiration to establish my own workspace for honing my craft has been a longstanding goal, albeit one approached gradually.


The shelf, originally a component of my previous project,

Home Studio, caught my attention due to its mobility.

Transforming it into a vector graphic accentuated

its appeal, and I found the outcome to be

particularly gratifying.

IDENTITY

While it is understandable that "HUANG"【黄】translates to yellow in Mandarin, I personally find that orange better encapsulates my personality and concept. The aspiration to establish my own workspace for honing my craft has been a longstanding goal, albeit one approached gradually.


The shelf, originally a component of my previous project,

Home Studio, caught my attention due to its mobility.

Transforming it into a vector graphic accentuated its appeal, and I found the outcome to be particularly gratifying.

EARLY ITERATIONS OF LOGO [DIGITAL]

FINAL ITERATIONS OF LOGO [DIGITAL]

DRAG ME

LOGO

EARLY ITERATIONS OF LOGO [DIGITAL]

FINAL ITERATIONS OF LOGO [DIGITAL]

ICONS

<-

The phone symbolizes the action of reaching for your device and initiating contact with someone else.

Within the website, buttons serve functional purposes, I took the opportunity to infuse them with personality through custom graphics. This approach follows games, where each skill is visually represented by an illustration depicting its effect and function.

The tablet icon embodies the process of conducting research and exploring options before making a commitment, reflecting the typical approach to decision-making and scouting possibilities.

The book symbolizes a journal containing all conceptualizations, each project meticulously crafted with thoughtful consideration and planning.

The conceptualisation behind each graphic aims to vividly portray the dynamics inherent in our everyday actions—capturing the essence of mundane activities often overlooked. Take, for instance, the representation of a phone; it symbolises the initiation of communication. Typically facilitated through social and messaging applications, the graphic serves as a visual embodiment of the inception of such interactions.

ICONS

The phone symbolizes the action of reaching for your device and initiating contact.

Within the website, buttons serve functional purposes, I took the opportunity to infuse them with personality through custom graphics. This approach follows games, where each skill is visually represented by an illustration depicting its effect and function.

The tablet iteration shows the process of conducting research and exploring options before making a commitment, reflecting the typical approach to decision-making and scouting possibilities.

The book symbolizes a journal containing all conceptualizations, each project meticulously crafted with thoughtful consideration and planning.

The conceptualisation behind each graphic aims to portray the dynamics inherent in our everyday actions—capturing the essence of mundane activities often overlooked. Take, for instance, the representation of a phone; it symbolises the initiation of communication. Typically facilitated through social and messaging applications, the graphic serves as a visual embodiment of the inception of such interactions.

PHONE

A

S

S

E

T

S

DRAG TO VIEW

<-

The challenge arises from the substantial graphics featured on the desktop site's landing page. Replicating this on the mobile version poses difficulties, as the limited screen space makes scrolling potentially cumbersome without compromising the user experience.


I approached the phone site to be an abstraction of the desktop site, capturing the essence of it, and translating it onto a smaller screen.

PHONE ASSETS

The challenge arises from the substantial graphics featured on the desktop site's landing page. Replicating this on the mobile version poses difficulties, as the limited screen space makes scrolling potentially cumbersome without compromising the user experience.


I approached the phone site to be an abstraction of the desktop site, capturing the essence of it, and translating it onto a smaller screen.

PHONE MENU

ITERATIONS

The challenge arises from the substantial graphics featured on the desktop site's landing page. Replicating this on the mobile version poses difficulties, as the limited screen space makes scrolling potentially cumbersome without compromising the user experience.


I approached the phone site to be an abstraction of the desktop site, capturing the essence of it, and translating it onto a smaller screen.


It is recommended to view the site on a desktop for a better viewing experience!

INITIAL ITERATION

interior

Studio

Huang

pull me

2ND ITERATION

interior

Studio

Huang

about me

pull me

2ND ITERATION

PHONE MENU

ITERATIONS

The challenge arises from the substantial graphics featured on the desktop site's landing page. Replicating this on the mobile version poses difficulties, as the limited screen space makes scrolling potentially cumbersome without compromising the user experience.


I approached the phone site to be an abstraction of the desktop site, capturing the essence of it, and translating it onto a smaller screen.


The final iteration of the menu can be interacted with from the slide before this, on the phone, it is a combination of both the initial iteration and the second one, which looks like a tab, and upon activating, it still resembles a photo strip, which is what it was intended to be.

MENU FINAL ITERATION

FOOTER GRAPHIC

FURTHER

UPDATES

COMING

SOON:)

IS HERE :>

FURTHER

UPDATES

COMING SOON :)

IS HERE :>

Curious about how we got to

Yellow Fish Studio?

Curious about how we got to

?

VIEW HERE

VIEW HERE

YELLOW FISH

STUDIO

>><^,«'>

CLOSE DEMO

Dog eating ice cream.mov

fish's mixtape

Book us

All in one.pkg

About us

Selected Projects

Welcome home.itr

Yes

No

===|ERROR|===

Yellow Computinator is unable to read Welcome

home.itr cartridge.Would you like to be redirected on your own browser?

Welcome home.itr

Yes

No

insert khafei

logo here

Yellow Computinator is able to read KHAFEI.ITR.


Would you like to view it now?

Contact us

yellow's mixtape

Contact us

Yellow Computinator

[100]-px, 2024

Chip

fish & chip

Memory

goldfish GB

Operating System

yellowOS 1.02

no Regulatory Certification

Yellow Computinator & yellowOS is an interactive manifestation conjured up by【黄】Huang, with the supervision & discipline of【余】Fish, of Yellow Fish Studio

Monday, June 2, 2025

4:53:42 AM

yellowOS

BOOK US

Are you looking to get your house dressed?

yes/no?

CLOSE DEMO

Dog eating ice cream.mov

fish's mixtape

Book us

All in one.pkg

About us

Selected Projects

Welcome home.itr

Yes

No

===|ERROR|===

Yellow Computinator is unable to read Welcome

home.itr cartridge.Would you like to be redirected on your own browser?

Welcome home.itr

Yes

No

insert khafei

logo here

Yellow Computinator is able to read KHAFEI.ITR.


Would you like to view it now?

Contact us

yellow's mixtape

Contact us

Yellow Computinator

[100]-px, 2024

Chip

fish & chip

Memory

goldfish GB

Operating System

yellowOS 1.02

no Regulatory Certification

Yellow Computinator & yellowOS is an interactive manifestation conjured up by【黄】Huang, with the supervision & discipline of【余】Fish, of Yellow Fish Studio

Monday, June 2, 2025

4:53:42 AM

yellowOS

BOOK US

Are you looking to get your house dressed?

yes/no?